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About XTRA

At CrewPODS™, we believe the live event industry deserves better than temporary labor.
 
For decades, producers, agencies, AV companies, venues, and event owners have been forced to build teams one person at a time. Even when those individuals are highly skilled, they often arrive as strangers, requiring valuable time to establish communication, trust, workflows, and accountability.
 
CrewPODS was created to solve that problem.
 
We are a national network of professionally managed, pre-built production teams designed to function as cohesive operational units from the moment they arrive on site. Instead of simply providing labor, we provide teams with established chemistry, structured leadership, defined workflows, and proven operating procedures.
 
Our crews are organized into specialized CrewPODS tailored to the unique needs of live events, corporate meetings, conferences, trade shows, broadcast productions, streaming events, exhibits, and experiential activations. Every CrewPOD is supported by local market leadership, centralized business operations, ongoing training, and proprietary workforce management systems designed to maximize performance while reducing risk.

Our Mission Is Simple

To build the most trusted workforce ecosystem in live events by transforming groups of freelancers into high-performing teams capable of delivering exceptional client outcomes anywhere, at any scale.

 

At the heart of our organization is a belief that great events are built by great teams. Technical skill matters, but so do trust, accountability, preparation, communication, and leadership. These qualities are often the difference between an event that simply happens and an event that exceeds expectations.

 

Through our proprietary CrewIQ™ performance framework, CrewForge™ training platform, CrewDirect Access™ client program, and HotSwap Rapid Response™ coverage model, we continuously invest in the development, readiness, and reliability of every crew member we represent.

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Our approach is guided by six foundational principles:

Exceptional events are rarely the result of a single person. Success comes from teams that communicate effectively, trust one another, and execute together.

Teams Outperform Individuals

The best crews solve problems before they happen. Planning, training, documentation, and readiness are the foundations of operational excellence.

Preparation Reduces Risk

Technical ability alone does not create great outcomes. Teams perform best when relationships, communication styles, and working methods are aligned.

Chemistry Matters

Clear leadership structures create accountability, accelerate decision making, and provide stability when conditions change.

Leadership Reduces Chaos

Consistency is never accidental. It is the result of disciplined processes, continuous improvement, and a commitment to professional standards.

Excellence Is Intentional

Clients deserve confidence that commitments will be honored, expectations will be met, and ownership is clearly defined.

Accountability Creates Trust

Our Team

Jesse Austin

(123)456-789

Chloe Wilson

(123)456-789

James Williams

(123)456-789

Jessica Davis

(123)456-789

This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills.

Leadership Team

CrewPODS is guided by a leadership team of industry veterans who have spent their careers producing world-class events, building high-performance teams, and solving complex production challenges. Their collective experience spans live entertainment, corporate events, broadcast, expo, and emerging technologies. More than administrators, they are active practitioners who understand the realities of show site operations and remain committed to advancing the standards of professionalism, preparation, and execution that define the CrewPODS experience.

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Brandon Cruz

CEO
Board Member

michael buck
Michael Buck

CBDO
Board Member

elizabeth watson
Elizabeth Watson

CXO
Board Member

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COO
Board Member

cottrell dawson
Cotrell Dawson

Partner, CAMPODS
Board Member

paul thomas
Paul Thomas

Director SW Region
Board Member

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Jonathan Franklin

Business Development

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Christina Galvan

Account Management

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Jennifer Rufner

Market Lead, Stockton

Matt Gonzalez
Matthew Gonzalez

Market Lead, Los Angeles

Adam Martinez
Adam Martinez

Market Lead, San Diego

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Account Management

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